George Nguyen

Guest Bio:

George is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub.

He is an SEO educator who has written and edited hundreds of resources for the industry.

He works to improve and publish content from industry thought leaders and push the profession forward through diversity advocacy.

He formerly served as an editor for Search Engine Land, covering organic and paid search.

Please welcome George Nguyen.

Knowledge Bombs:

20:36 – How does George get ranking on page one of Google?

George stressed the importance of patience and understanding SEO systems, suggesting paid channels for faster results, but also emphasized the need for organic methods for long-term success, despite the potential for quick results.

21:34 – How did George got into SEO?

George stressed the importance of patience and understanding SEO systems, suggesting paid channels for faster results, but also emphasized the need for organic methods for long-term success, despite the potential for quick results.

38:10 – If some someone wants to write for Wix how should they craft an outline?

George emphasizes the importance of understanding the relationship between Wix’s editorial process and SEO, focusing on content readability and active voice usage. He believes contributors should not provide every detail, and editors should align content with the brand’s tone and style.

46:01 – How to verify first-party data?

George emphasizes the importance of a well-structured, well-reviewed study with solid evidence to demonstrate the effectiveness of a specific element like click-through rate as a ranking signal.

57:42 – What are the main challenges for maintaining educational quality in SEO?

George discusses the challenges of maintaining educational quality in SEO due to the rise of AI content creation. He emphasizes the need to detect AI-generated content and uphold trust in educational SEO materials. Building trust through easy-to-understand content is crucial for continued engagement and payment.

1:01:51 – Georgeโ€™s advice for becoming an SEO professional

George advises individuals entering the SEO industry to understand others’ practices, formulate opinions, and proactively expand knowledge. He emphasizes networking, attending conferences, and building connections. His journey from journalism to SEO demonstrates how diverse experiences can enhance a successful career.

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