Google’s Broken SERPs, AI Chaos & Pagination Pitfalls?! | SEO This Week Episode 10-2025

This week in SEO is 🔥.
From Google’s March 2025 Core Update shake-ups to Cloudflare’s AI bot crackdowns, and pagination SEO best practices, we’re diving into WILD updates you can’t afford to miss.

💥 Brave secretly powering Claude?
💥 Schema & LLMs colliding?
💥 Is AI killing expert SEO thinking?
💥 Should you still paginate?

Plus: shocking insights from Bing, new HTML changes from Google, and how SEOs are fighting back against diminishing returns.

🎯 Whether you’re a strategist, dev, or SEO gladiator—this one’s for you.

👇 Resources, & Links Below!

https://www.semrush.com/blog/pagination-seo/
https://www.theverge.com/news/634345/cloudflare-ai-labyrinth-web-scraping-bots-training-data?_bhlid=8a1d7a0c506bbf048a11f326942995d5b2d12ac1

Anthropic appears to be using Brave to power web search for its Claude chatbot

https://www.seroundtable.com/google-ai-overview-links-more-search-results-39074.html
https://devakatalk.com/changes-in-google-html-code/
https://support.google.com/notebooklm/answer/16070070?_bhlid=b5ff0a7a0956dafb92355b66430bc11417491005
https://www.seroundtable.com/schema-llms-copilot-bing-microsoft-39093.html
https://sitebulb.com/javascript-seo-training/

How to Track Traffic from AI Overviews, Featured Snippets, or People Also Ask Results in Google Analytics 4

https://www.seroundtable.com/google-user-pages-used-deindex-39098.html?mc_cid=c7d5689269&mc_eid=0bfe780855
https://www.getaiso.com/blog/ai_retrieval_audit_blog_post
https://www.nikkihalliwell.com/blog/ai-cannot-think-like-an-seo-expert/

4 SEO practices with diminishing returns

https://leadershipinseo.substack.com/p/seos-cardinal-syndication
https://www.seroundtable.com/bing-seo-conversion-clicks-39064.html

Google Core Update March 2025

https://www.seroundtable.com/google-no-date-sites-recover-search-39112.html

#SEOThisWeek #GoogleUpdate #AISEO #PaginationSEO #ClaudeAI #BraveBrowser #SchemaMarkup #DigitalMarketing #SearchEngineOptimization #SEONews #SERPWatch #CloudflareAI #BingSEO #SEOTips #GA4Tracking