Paul Andre de Vera

Guest Bio:

Dre has been creating websites since 1997.

He began his SEO career over 17 years ago and focused on enterprise SEO over the past decade.

He has ranked #1 for competitive keywords like “streetwear,” “san francisco parties,” and thousands more.

He’s been featured in the SEO in 2022 and 2023 books by Majestic.

He’s won best international SEO from BrightEdge.

He’s a speaker and been featured on multiple shows and podcasts, including Search Engine Journal, Edge of the Web, Wix, and more.

Please welcome Paul Andre, aka “Dre” de Vera!

Knowledge Bombs:

19:06 – Why should you start a podcast?

Starting a podcast offers a unique way to rank in search results, leveraging the authority of podcasts. By adding backlinks to descriptions and syndicating podcasts across directories like Apple Podcasts, Spotify, and Google Podcasts, you can expand your reach and enhance your online visibility.

19:42 – How Andre uses buzz sprout

Andre syndicates his podcasts to various directories like Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and iHeartRadio, increasing content reach, creating backlinks, and enhancing brand authority through increased visibility and engagement.

37:03 – Does Andre build tier 2 links, or are they effective on their own?

Andre believes tier 2 links are effective, but prefers Elite Link Indexer for indexed links. He believes podcast links could be valuable tier one links for money sites and high-authority pages, and emphasizes podcast show notes.