Google Ranking Factors: Which Ones are Most Important?

In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most.
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Google uses hundreds of ranking signals and tweaks their algorithm around 500-600 times per year. And many of these ranking factors can’t even be looked at independently.

It’s not to say that they’re unimportant, but an average person doing SEO for their site doesn’t need to worry about 200+ ranking factors.

So, here are the most important ranking factors.

The first important ranking factor are quality backlinks.

Backlinks form the basis of PageRank, which is the foundation of Google’s ranking algorithm. But not all links are created equal. There are a lot of factors that contribute to a backlinks ability to push a page higher in the SERPs.

What factors are those? Watch the video to find out.

The next ranking signal is freshness.

Freshness is a query dependent ranking factor, meaning it’s more important for some queries than others.

What do you do for queries that require freshness? You’ll learn more about it in the video.

The next ranking factor is search intent.

While backlinks are arguably the most important ranking factor, search intent is likely the most overlooked.

You’ll learn more about what search intent is and how to figure it out in the video.

The next ranking factor is topical authority of the website.

Google wants to rank pages from authoritative sources and this goes way beyond backlinks.

How do we know this? You’ll learn more about it in the video.

The next ranking factor is content depth.

Depth is about hitting the talking points of a topic that searchers want and expect to see. You’ll learn more about how to make sure your content has depth in this tutorial.

The next ranking factor is PageSpeed.

PageSpeed has been a known ranking factor since 2010. And while a lot of people obsess over improving their site speed by fractions of a second, from an SEO perspective, it doesn’t really matter much for most sites.

In fact, Google said: “the speed update will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.”

Bottomline: improve your pagespeed so it’s not super slow. You don’t want people to bounce because your page wouldn’t load.

The next ranking factor is to ensure your site uses the HTTPS protocol.

In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries.

The final ranking factor is user experience signals.

Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they’ll keep using it.

So the absolute basics would be to try and keep visitors on your site for as long as possible without any kind of trickery.

How do you do this? You’ll learn some tips in the video.

Ranking in Google is rarely about the latest tips, algorithm updates, or buzzwords. It’s about putting in the work to create content that searchers are looking for, providing a great user experience, and proving to Google that it’s the best result for a query.


0:32 Quality backlinks
1:09 Freshness
2:07 Search intent
3:26 Topical authority of the website
4:54 Content depth
6:43 Page speed
7:36 Use of the HTTPS protocol
8:03 User experience signals

#googlerankingfactors #google #seo

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