Bhanu Ahluwalia

Bhanu is the co-founder of MyThemeShop, a provider of over 110 premium WordPress themes and plugins.

He started his career as a hobby blogger, which quickly turned into a full-fledged career.

He is the co-founder of the SEO plugin for WordPress, Rank Math.

With over 800,000 active installations and close t0 3000 5-star reviews on the WordPress plugin repository.

He believes in the power of hard work and passion, strategic vision, and innovative ideas.

Please welcome the CMO of rank math Bhanu Ahluwalia.

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22:40 – How did you start in SEO?

After completing his Engineering in Computer Sciences, Bhanu entered the world of blogging. Social media was one of his primary jobs when he started. For Bhanu, it took a lot of effort to get traffic for social media, not until he met Nimit Kashyap, his business partner, and showed him the best ways to drive traffic the smart way, SEO.

27:30 – The Story Behind Rank Math

For Bhanu, the aftermath of the Panda update gave them a challenge since Google was known to be brutal with their updates. What they noticed after these updates is that the SEO and plugins industry isn’t evolving as much as it should have. This is the start of how they could come up with an internal solution for their internal projects, which ultimately evolved into what they called today Rank Math.

30:16 – Rank Math: Why Use it?

Bhanu explained that Rank Math allows users to get into SEO rather than get into the technicalities of it. So in aiming for good search results or ranking, Rank Math is one of the best and easiest tools to utilize since it’s almost like you can find every important piece of the puzzle in that tool!

30:49 – Question from the audience: What strategy can you use with Rank Math to compete against the SEO giants?

According to Bhanu, “you’ve got to focus on your product, and let that product be your marketing team.”

33:00 – Bhanu’s tips for good CTR

Bhanu explains how “power words” can increase the potency of your marketing approach by simply adding an emotional effect to your keywords. According to him, this is one of the best ways to gain a good CTR!

36:14 – More Articles Doesn’t Mean More Traffic!

According to Bhanu, creating more articles doesn’t mean that you’ll gain more traffic on your site! What Bhanu’s team discovered while struggling in between Google updates is that creating a long article that covers all the long-tail keywords helped them gain back their previous ranking on page 1.

38:28 – Bhanu’s tips on Core Web Vitals

Bhanu explains that there’s an add-on in the Rank Math Pro Plugin that helps you determine these slow-performing pages of your website. By running a Google page speed on all your pages, you’ll be able to track down those pages that are loading slowly for users. After this, you can link them out to an article where you can try and implement the tips to optimize the articles for better speed.

40:20 – Question from the audience: Question for Bhau: How to add schema markup to your post so that they will appear in the search results?

For Bhanu, using a good schema markup generator is the best way to do this! In this section, Bhanu shares the best schema markup generators they use in the market that can help elevate your post in the search results!

42:40 – Question from the audience: Do you use any techniques or applications for Content Brief?

Bhanu started utilizing phrases to generate content briefs but not 100% relying on them.

44:40 – Where do you see SEO going and what’s coming for Rank Math?

According to Bhanu, SEO alone brings 1000% of the traffic according to BrightEdge. Today, SEO is creating more opportunities and more jobs for everyone. That’s why Bhanu speculates that SEO won’t die—using tools that can fully help you with your SEO strategies like Rank Math, AI, and more.

52:30 – A Good Tip to Be Better in SEO!

According to Bhanu, The sooner you’ll fail with your implementation of SEO strategy, the better you’ll become! Because once you fail, you can simply create a checklist of what’s working for you and what’s not. There’s no single recipe that works for everyone in SEO, so once you find one that’s right, double down on that!

54:15 – Question from the audience: What is the best way to build LINKS? Any strategies?

According to Bhanu, there are many ways and techniques to do so, but one way is to create a great piece of content first, then link out to websites that should generally be in the content, not just mention a random website. Also, in this section, Bhanu explains how authoritative websites can give you more traffic!

55:50 – Structured Data Page vs. Normal Page

A structured data page helps Google understand your content better but doesn’t necessarily help you rank up better. In this section, Bhanu explains the technicalities behind this and why it’s important to balance your pages between structured and normal ones.

57:30 – Bhanu’s advice for SEO practitioners!

For Bhanu, it’s always better to learn from other people’s experiences, especially from Top SEO Professionals who actually DO THE SEO themselves and not just talk about it. You have to follow this for you to be able to avoid those mistakes that they made.

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News:

On Google’s blog they announced they will be sunsetting the generic rich results search appearance on Search Console

Google gives us some tips prevent portions of your site from being abused by spam like
Block automated account creation and turn on moderation features, identify and terminate spam accounts

Lastly, they posted a recap of Google I/O and links to the replays so be sure to check that out.

What is a content moat? Nathan Gotch, the founder of Gotch SEO and a past guest on the show, explains.

One way you can create a content moat is by stacking your skillset. This show, for example, is a combination of my multimedia/design skills I learned in college, public speaking skills from my corporate career, and my willingness to invest money and time to put into a topic I love talking about, SEO.22

What is your content moat? Share it in the chat or the comment below, and you’ll automatically get entered to win a prize.

Steve Wiideman, former search marketer for Disney. Gives us three recommendations to up your SEO. Pay attention to the way he finds relevant links that convert.

Did you catch that? I never thought of looking at my display ad data to find relevant referral traffic for backlink opportunities.

Speaking of links. Have you heard of HARO? It’s a strategy I hear a lot about getting backlinks. A recent SEO case study from the Goldie Link building Agency gives us a quick overview of HARO and how to pitch journalists.

What could be your interesting perspective? This takes us back to our content moat video. Find your moat and use it as your interesting perspective.

How to Rebrand Your Website Without Losing Organic Traffic? Neil Patel, SEO and brand expert, says to crea4te an advertising campaign. Let’s see why.

I’m a massive advocate of branding. Establishing your company or personal brand as an entity will help Google trust you and make it easier for searchers to find you on Google.

A strategy I’ve been using for years is building brand personas in combination with productivity browsers.

If you want to learn more about it. Hit me up in the Discord https://seo.video/discord

Are you doing video SEO? John Lincoln, an SEO author, and CEO at IgniteVisibilty shares two new methods.

Fun fact: Did you know the SEO Video Show ranks at the top of YouTube search for video SEO and youtube ranking factors? I have a video SEO presentation posted on the channel. It’s a must-watch if you want to get your videos ranking.

Do you know who is has given many presentations around schema markup? My guest today! Let’s find out if we can start implementing this new video schema with Rank Math.

If you have any questions around WordPress SEO, Sceham or metadata +please ask them during our conversation, and I will address them in the order they were received.

#SEO #SearchEngineOptimization #SEOvideoSHOW

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